How We Got Started
We started our company back in November of 2012, with a simple goal in mind; introduce eCommerce shoppers to new and fashionable, eco-friendly products . We wanted going green to be cool and rewarding, not just the right thing to do. We're continuing our mission by partnering with even more eco-partners and introducing new and unique products. One unique product in particular, is our now world famous Akuma Prayer Bead Necklace.
Our offers are always growing and we're always looking to help influence positive change. This is why many of our products focus on an eco-conscious, pay-it-forward model. For instance, with our Impakt Bracelets, a portion of the proceeds go to a charitable cause of your choosing. We want to influence positive change, while still offering great and affordable products. That's what we stand for. That's Eruditium.
Why The Name and Why Purple?
Eruditium is a derivative of the word Erudite, which means a scholarly individual; wise. We thought it was a perfect fit. We cater to the savvy (wise) shopper by offering unique eco-friendly products at great prices. A wise shopper knows where to find a good deal, while also finding a way to help give back. With products derived from nature and "elements" of a heightened level of reasoning, we form a new element; Eruditium.
Why purple? In color psychology, purple is often the color associated with wisdom and good judgement.
How do you pronounce Eruditium?
Air-ruh-dye-tee-umm. Simple right?